Customer Experience Drives More Loyalty Than A Good Price – APMdigest

Pete Goldin highlights a Forrester research report that emphasizes the importance of customer experience, making the performance of your applications even more critical:

Customer experience (CX) is a more powerful customer loyalty driver than price-value perception, specifically for banks and retailers, according to new Forrester research that tests the relationship between customers’ perceptions of their experience, their perceptions of price-value, and their loyalty.

Check out the full post, Customer Experience Drives More Loyalty Than A Good Price, from APMdigest.