Why 2014 is the Year When the Customer Becomes your Financial Advisor

As you receive your IT budget for 2014 and begin to plan where you will invest the money, Adrian Thirkill suggests that you consider more than just fast ROI, containing costs or solving short-term problems. The smart business, he states, will identify and address the ever-changing needs of the customer.

2014 is likely to see Application Performance Management climb up the CIO’s agenda. In terms of improving the customer experience, it’s an easy sell-in to the board: the business depends on certain applications to maintain functionality and offer a certain level of service to its customers.

Check out the full post, Why 2014 is the Year When the Customer Becomes your Financial Advisor, posted on Enterprise Apps Tech.