Improving your business’s customer experience management is vital to future success, regardless of the industry. Which firms are actually making headway though? This survey has some interesting results:
Based on a global survey of more than 1,300 senior executives, Oracle’s “Global Insights on Succeeding in the Customer Experience Era” report finds that 97% agree that customer experience (CX) is critical to success and 93% say their firms have made it a top-three priority over the next two years. Yet only 37% say they have CX initiatives in progress, and only 20% consider their programs to be advanced.
You can read more here: 5 Steps to Improve Customer Experience Management