Poor customer experience leads to lost revenue for your business. It is that simple. Customer experience management plays a vital roll to providing a streamlined process. Furthermore, application performance management gives the business the capability to learn specific pain points which may lead to poor customer experience online.
the average potential revenue loss for not offering a positive, consistent and brand-relevant customer experience is 20% of annual revenue, according to Oracle’s “Global Insights on Succeeding in the Customer Experience Era report.
You can read more here: Brands Lose Up to 20% of Revenue Due to Poor Customer Experience, Survey Says