Mobile Application Management (MAM) to Mobile Information Management: What is the Possibility?

Mobile application management will be a challenge to large organizations for years to come. Monitoring the user experience of native mobile applications has been problematic, until recent developments from APM providers. Along with security concerns, the performance of the mobile applications will be of paramount concern to Enterprise IT:

Right now, mobile app management (MAM) is one of the enterprise mobility management techniques with the smallest footprint. The next logical step is to manage data itself, regardless of what app is used to manipulate it. However, there will be some difficulties.

You can read more here: Will it ever be possible to move from mobile app management (MAM) to true mobile information management (MIM)?