What Consumers Want From the Mobile Web – CIO Insight

A recent survey addressed common demands from mobile consumers. In addition to useful content, user experience and optimal performance are crucial elements in creating a successful mobile site:

CIOs and their tech departments must keep in mind that the user browsing experience still rules all, and that mobile customers will switch to a competitor’s site if the original one is too slow or not consistent with the PC version of the site.

Check out the full post, What Consumers Want From the Mobile Web, from CIO Insight.