Cameron Haight cites a presentation that states most organizations know what they are doing and how they are doing it, but that many do not know why. He applies this concept to IT Operations:
Many were companies that were early movers in the DevOps arena with their almost evangelical zeal for their mission to change the conventional IT operations environment. And one or two others pre-dated the DevOps rise with their own edgy approaches. I wonder, however, how many of these firms will manage to retain the quality that identifies them over a decade or more like an Apple?…Why do they exist and by extension, what is their dream? How they answer this will help us to better understand their future prospects.
Check out the full post, Why are Vendors in the IT Operations Management Market?, from Gartner.