IT environments contain a number of complex parts that must work together to provide a positive end user experience. John W. Thompson likens this to a movie, explaining that the user experience with an application is just like a blockbuster’s “edge of your seat excitement:”
In IT, the user experience with the application is where the excitement lies. For consumer-facing applications people want to know: how much fun is the app? Is it easy to use? How intuitive is it? For business applications the key question is: Does it help you achieve your business goals? And, oh by the way, is it easy to use and intuitive?