Defining dual-persona mobile application management

Brian Madden’s blog discusses the importance of mobile application management. With the increased adoption of mobile application adoption, the importance of monitoring the mobile end user experience will only grow more important:

For several months now, I’ve been writing about various mobile application management (MAM) products and how managed apps can work together to form insulated corporate ecosystems on mobile devices. The components in this scheme include sandboxed email clients, mobile file syncing clients, browsers, and other apps, all brought together under the same management system. For now, I’ll refer to this as dual-persona MAM, since these solutions enable the creation of separate work and…

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