Increasingly, the value of application performance monitoring (APM) is being identified by business stakeholders as well as traditional IT. APM is now about proving ROI and increasing value for the sales and marketing team. This article explains how faster performing applications leads to an increase in sales:
As a CMO, you’re well aware that your role is transforming to look more and more like that of a CIO. Understanding data may be your primary concern, but to drive the increased click rates and sales that lead to success, it’s important to see your customers’ activity on your Web site click-by-click.
You can read more here: How Application Performance Monitoring Can Boost Web Site Sales