To what level has big data analytics compromised internet privacy? And to what end do the end consumers care about the data collected through their various devices: tablets, mobile phones, and laptops. Nearly all of your purchasing habits and even physical location is now marketing data readily accessible. Has the expectation of privacy changed
with these technological advances?
For years we have had an expectation of privacy while using our computers, tablets, phones, email, etc. However, with the advent of big data analysis and everything being on the internet, the internet of things, there is no longer the veil that makes up an Expectation of Privacy. Big Data has allowed us to be tracked in new ways and as we add more devices onto the internet, more of our habits will be tracked: Such as location of boats, planes, your mobile device. Purchasing habits, your location within a store, or theme park. Perhaps even your usage of your toaster, house doors, your refrigerator, etc.”
You can read more here: Internet of Things: Expectation of Privacy