Site Speed Affects the End User Experience

lanir-shachamSite speed refers to how fast a site responds to a user request and is an important factor for providing a good online experience.

Not every Website owner realizes that the success of his or her Website depends on the performance of the site. Seems obvious, huh? I thought so too, but surprisingly (or not) it still isn’t. Don’t get me wrong, Google obviously does understand this concept-the speed of the return from a search request is simply unbelievable. But the fact is that you still stumble on Websites. Whether you’re browsing, shopping, transferring money, or downloading a movie, many sites still have poor response times.

I think it’s great that Google is now taking into account site speed and not just content when ranking sites. Site speed refers to how fast the site responds to a user request, and it’s obvious that while you shop online, experiencing poor performance makes you wonder: what if just as I place the order, something will go wrong? I don’t want that to happen, so I’m inclined to jump to another site. There are a zillion options on the Web to buy exactly the same product for the same price, so it’s a question of service. Since the first impression is the most important one, a slow shopping experience doesn’t exactly instill confidence, does it?

It’s interesting to note that Akamai, the content delivery specialists, conducted a study in September 2009 on Web response times and found that most people expect a page to load within 2 seconds. Similarly, in the Top 10 Frustrations for Ebay Users, “glitches” shows up at #9 on the list. Clearly, user experience is key in providing the shopping experience consumers are expecting.

Although we are not a “user experience only”-oriented company, we do specialize in tracing end-to-end transactions in the data center. We recognize that every transaction eventually serves a user and it is important to measure how transactions perform from the user’s perspective. Correlsense offers a solution for Real User Monitoring, and we believe it’s something everyone should use. More importantly, there is no reason to sell it for a 6-digit number, so we’re offering it FREE for one year. This is a fully functional, enterprise-grade software offering that monitors the end user experience. Check it out at Enjoy!

Video: Correlsense CEO Oren Elias discusses Real User Monitoring
Video: Lanir discusses end-to-end transaction tracing